How I got here.

Hypothesis, test, evaluate, adjust. I still work like this, just with fewer pipettes and more Python.

Medical writing, technical texts, academic publications. I was always good at explaining complex things so they make sense and without making people feel stupid.

Many different clients: practices, studios, creatives, small law firms. Hotels, retreats, a ski resort... most family-owned. Also a watchmaker in Bavaria, a shipbuilder 😆, a tiny organic jam producer. Women's health clinics, physiotherapy, podiatry. A few sports nutrition brands and organic e-commerce.

Google Ads, Meta Ads, all hands-on. Real campaigns for people who stood for something. I loved helping them get clients.

CRO for agencies, campaigns for a recruiting company, funnels, landing pages, the full customer journey. A lot of budget-meetings, insane deadlines, and a mix of teamwork and rolling freelancers.

Everyone was burning so much money on weird tools and not much effort went into the actual people. That is not the right way to run a digital business. tech should help us not distance us.

Somewhere in between, I wanted to build solutions myself. So I started diving deeper into programming. the marketing tools frustrated me and I wanted to understand and make it work better together and with less BIG TECH dependencies.

Shopify, FBA, print publishing. My own product business. Didn't work out the way I wanted.

but learned a lot. Even ran my own CMS and Backend on it.

Back to client work, but different this time. More selective. More technical. Writing Python on the side, building small automations, learning what I actually wanted to build next.

Governance structures, agentic workflows. Between my own tools and Projects, I love building local and sustainable systems that make us less dependent on BIG TECH or SAAS.

KI-Manager and IHK certified. CIPP/E in progress.