How I got here.

Hypothesis, test, evaluate, adjust. I still work like this — just with fewer pipettes and more Python.

Medical writing, technical texts, academic publications. The skill that stuck: explaining complex things so they actually land — without making people feel stupid.

Practices, studios, creatives, small law firms. Hotels, retreats, a ski resort — all family-owned. A watchmaker in Bavaria, a shipbuilder, a tiny organic jam producer. Women's health clinics, physio, podiatry. Sports nutrition brands, sustainable projects.

Google Ads, Meta Ads, all hands-on. Real campaigns for people who stood for something. I loved helping them get clients.

CRO for agencies, campaigns for a recruiting company, funnels, landing pages, the full customer journey. Real budgets, real deadlines, real teamwork.

Everyone was burning so much money on SaaS and subscriptions that weren't even that good. That frustrates me to this day and that's what I promise to do better.

Somewhere in between, the code kept pulling me in. Enrolled in Informatik — because the marketing tools frustrated me and I wanted to understand what was underneath. Turns out, it wasn't pretty.

Shopify, FBA, print publishing. My own product business. Didn't work out the way I wanted — I was building for scale when I should have been building for substance.

Learned a lot. Wouldn't want to miss it.

Back to client work, but different this time. More selective. More technical. Writing Python on the side, building small automations, learning what I actually wanted to build next.

Governance structures, agentic workflows, own tools. dropredact because the PII tools on the market weren't good enough. visualpy because non-technical people deserve to see what automations actually do. Self-hosted, compliant, built to last. A complete overkill of obsession and overthinking — but I think that made for a better outcome.

KI-Manager certified March 2026 (tomorrow first / Agile Heroes). IHK exam submissions done.