Alexandra Schwartz
AI infrastructure that works in practice.
10 years of real campaigns, now building governance, automation, and my own tools. I know what GDPR means in practice, I gate prompt injections from minute one, and I don’t play with toys.
hi@lexi-energy.com · Open for team, freelance, or project work
I know the theory too. But with me, it ships.
down from 3 days
automated
72 hours down to 3 seconds.
Engineers spent 80% of their time on standard queries. Three-day response delays. Here’s what happened.
How I approach AI projects →3 core principles.
Fix it once.
Anti-SaaS, ownership-first. Invest once, build once, fix once. No monthly subscriptions for something you could own. No vendor lock-in. No migrating every quarter because someone changed their terms. Built to keep.
Machine work to machines. Human work to humans.
Compliance documentation is machine work. Client relationships are human work. Most people have it backwards — they let AI write the creative copy and sort files by hand. I do it the other way around.
Use AI the right way.
With respect for your team, your clients, privacy and compliance. But also with care and intention. Not just for the hell of it.
Do you know where your AI stands?
The EU AI Act classifies AI systems into four risk categories. Find out which ones apply to you.
EU AI Act Risk Classifier
Banned under Art. 5. Systems that evaluate people based on behavior and derive consequences.
How I got here.
2012
Chemical Biology
2013
Writing & Medical Texts
2016
Marketing — practices, hotels, a shipbuilder...
2021
POD & ecommerce. Wrong model, right lessons.
2023
More marketing and coding on the side
2025
AI & Building
Open for team, freelance, or project work. Remote or hybrid. EU.
Not for everyone — for companies and people who want to do AI right. Not fast — right.
Interested? Let’s talk ;)
This site is my application. Self-hosted, own fonts, no cookies, no tracking. GDPR — just live it.